MUMBAI: Nestle and Zee pay an ode to women who have emerged from bread makers to bread earners, leveraging their passion for food on the show Maggi Kitchen Journeys. The show will be soon premiere this July on Zee TV at 6:30 pm on Saturday, 14 July and on Living Foodz at 1:30 PM on Monday, 16 July.

Maggi Kitchen journey brings up 12 motivating and history of women who have established their own unique identity, empowered themselves using cooking as a medium. Guests of the shows  will be sharing their success stories with show host actress Renuka Shahane. Maggi Kitchen Journeys aims to to fuel the ambition of women across the country and motivate them to carve an identity for themselves in society. 

Zee Unimedia Ltd chief operating officer Ashish Sehgal said, “ZEE shares great thought synergies with Nestle, who has been a cherished client over the years. Our brand philosophies intersect beautifully when it comes to igniting a spark among the Indian masses to achieve the extraordinary. Through this collaboration, we as broadcasters, are happy to help amplify this message across and ensure that it reaches the largest denominator in the form of engaging television content.”

ZEEL chief marketing officer Prathyusha Agarwal says, “We are very excited to bring alive Nestle’s brand vision through a show that salutes women who have combined their culinary expertise with gumption and industriousness to re-write their destinies and emerge as successful entrepreneurs. The content fits beautifully with the two channels we plan to showcase it on Zee TV, where our brand philosophy Aaj Likhenge Kal is all about inspiring the masses to draw from their inner strength, seize the right opportunities and reach out to an extraordinary future and Living Foodz, our lifestyle channel, which elevates food from just something cooked within the confines of a kitchen to an emotion that bonds people together and paves a way of life”.

Commenting on the same, Nestlé India General Manager Foods, Maarten Geraets says “At Maggi, we believe that home-cooking deserves its rightful due. Home-cooking provides us everyday meals and has a huge impact on oneself, the family and consequently on the society. We are extremely excited about our partnership with ZEE TV and Living Foodz in taking our message of ‘Kuch Acha Pak Raha Hai’ forward.”