MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India and pioneers in ‘Healthy Home Paints’ has announced its association with Rajasthan Royals (RR) and Royal Challengers Bangalore (RCB) while continuing its association with Sunrisers Hyderabad (SRH) for the ongoing season of Indian Premier League (IPL).

Nerolac has been associated with cricket leagues and championships for a long time and has been associated with T20 franchisees since 2016, leveraging the sports platform for the visibility and to drive skill building as an agenda amongst unemployed youth and encouraging them to take up painting as a profession.

This season Nerolac will introduce two more initiatives apart from skill development; a consumer app and curated designs through “walk to wall” which would enhance consumers experience while painting their house.

Speaking on the association Kansai Nerolac Paints Ltd executive director Anuj Jain said, “T20 offers the highest penetration across India that creates a huge opportunity for brands to connect and introduce initiatives.  In addition to our continuous association with the league through skill development initiatives, we are also excited to announce our new offerings - A consumer app & a unique design concept ‘Walk to Wall’, that aims to benefit and create transforming experience for people with our healthy home paints range. We wish the players for this season to continue with their zestful performance.”

Commenting on the announcement, Sunrisers Hyderabad CEO K Shanmugham said, “We are delighted to have Nerolac as our principal sponsor for the third year in a row. Sunrisers Hyderabad is currently in its best form and we expect an extraordinary IPL season this time. We look forward to renewed support from Nerolac as we bid to win the title after a solid show last season."

Speaking of the association, Rajasthan Royals executive chairman Ranjit Barthakur said, “We are delighted to associate with Nerolac, the brand that focuses on building long-lasting relationships, a brand value that resonates well with the Royals. We look forward to deepening this relationship in the coming years building a great bond with our fans.”

Royal Challengers Bangalore chairman Sanjeev Churiwala stated, “We are happy to be associating with Kansai Nerolac Paints. At RCB we always look forward to partnerships that increase value and merit to the brand, and through this association, we wish to add more colors for our fans and players that will enhance our brand presence at one of the most watched leagues in the country.”