MUMBAI: Further signaling a price war within the Indian DTH industry, Tata Sky has announced a new offer wherein it is offering its set-top-box (STB) just for Rs 999.

The company said that this “first-of-its-kind, no conditions apply” offer will redefine the DTH landscape in the country. The STBs will be available across the country. 
 
Tata Sky chief marketing officer Vikram Mehra said, “The key hallmark of Tata Sky is to offer significant value to our subscribers with a host of unique value-added initiatives. We were the first to break the rupee 100 price barrier in packaging, first to introduce HD service at an unimaginable price point and now, the first to provide a world-class quality DTH service at an affordable price point. With our hardware priced at Rs 999, our service will now be affordable for consumers across all strata of the society.”  
 
Tata Sky currently offers a blend of over 191 channels ranging from news and entertainment to kid’s entertainment, music and sports. It also offers a host of innovative customer centric interactive services under the brand name, Actve.

The company claims a subscriber base of 5.5 million across India.