MUMBAI: GlobeCast and Shanghai Media Group (SMG), a Chinese media company, have signed an agreement to jointly provide a host of production and transmission services to serve the needs of international broadcasters and to establish a video fibre link into and out of China.

The goal of the agreement is to combine SMG’s domestic Chinese capabilities with GlobeCast’s worldwide network and expertise so as to provide one-stop services to Chinese and international broadcasters based in China.
 
 
SMG and GlobeCast cooperation includes developing business with news and sports channels, rights holders, entertainment content producers, and business TV customers.

SMG will provide in-house equipment and facilities in China, including ENG kit and crews, SNG trucks and flyaways, OB vans, tape playout feedpoints in Shanghai and Beijing, domestic fibre links and route switching in China, as well as uplink and downlink transmission solution. 
 
A new fibre link has been established between SMG’s PoP (point of presence) in Shanghai and GlobeCast’s PoP in Hong Kong. From there, GlobeCast will provide customers with access to its international fibre network, which has points of presence in Asia, America, Africa and Europe as well as access to its 12 teleports worldwide for satellite delivery.

The physical link between the two companies’ facilities will also be backed up by coordination of services and bookings, allowing for seamless delivery of services within and outside of China.

GlobeCast and SMG will also build a digital file transmission services for domestic use within China, utilising GlobeCast technologies and SMG’s network resources.

GlobeCast’s Content Exchange solution, a content management tool, will make up part of the network. It will allow content producers, news agencies, editors and subtitling houses to come under one platform to exchange and share audiovisual files of any file size and in any format from any broadband connection and deliver the final product to the studios with ease.