MUMBAI: The Cable and Satellite Broadcasters Association of Asia (Casbaa) has announced expansion of its India agenda with the addition of two more players as corporate members of the association.

The new members are Reliance ADAG’s telecom-to-media industry player Reliance Communications and fashion and entertainment content specialist FashionOne TV.
 
“The Casbaa board of directors believe the participation in the association of such Indian companies as Reliance fits perfectly with a global outlook. Reliance’s membership is also an endorsement of Casbaa’s growing relevance in India,” said Casbaa CEO Simon Twiston Davies.

Added Reliance Communications CEO-DTV & IPTV Sanjay Behl, “We look forward to collaborating with leading global players to address relevant issues and to meaningfully engage with policy makers to catapult media broadcasting, distribution & subscription TV industry to its next level.”

Reliance Communications has a customer base of over 117 million mobile subscribers. Reliance ADAG also has interests in DTH, broadcasting, cable TV distribution and film production.  
 
The other new joinee in the members is US-based FashionOne TV, a division of integrated entertainment company Bigfoot Entertainment with new studio facilities in Cebu in the Philippines distributing fashion and entertainment news around the world via three satellites.

“With our commitment to the world’s fastest-growing region, we are pleased to be a part of Asia’s leading association for the subscription TV industry,” said FashionOne TV CEO Eric Klein. “We look forward to new opportunities and to fostering long term relationships with like-minded partners to positively impact this high-growth industry.”

Bharti Airtel, NDTV and Star India recently joined Casbaa. Other members based in India are Amarchand & Mangaldas, BAG Films & Media, Conax, Indusind Media, Tata Sky, Zee Entertainment and ISRO.