Noida Software Technology Park to offer Latens Cas to broadcasters

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

Noida Software Technology Park to offer Latens Cas to broadcasters

NEW DELHI: Latens, a provider of software security solutions for Pay-TV and IPTV, has announced a partnership with Noida Software Technology Park Ltd (NSTPL) to offer Latens Cas to Indian Broadcasters through the NSTPL Teleport.

NSTPL provides a comprehensive range of quality services such as TV broadcasting, news gathering and video uplinking from its facility spread over 12 acres in Noida in the National Capital Region. Currently NSTPL uplinks more than 30 channels and is expected to increase this to 50 channels before the year end, making it one of the biggest teleports in AMEA.
 
With more and more channels turning to a pay-per-view model, NSTPL understood the need to offer a secure, affordable and flexible Cas service in order to better monetise the 100 million cable subscribers. To meet the requirements of the broadcasters, NSTPL and Latens have collaborated to offer this as a service from the NSTPL teleport. While the technology will be provided by Latens, the infrastructure would be maintained by NSTPL.

This will address the twin needs of all the broadcasters – the highest level of security at a flexible affordable rate. Latens software Cas, which reduces the infrastructure and maintenance cost by as much as 60 per cent, will be a panacea for the broadcasters. And finally, the broadcasters will be less prone to the issues of smartcard sharing, cloning, logistical issues, card recall, etc. as the Latens software Cas removes the cost of card manufacture, distribution and replacement.
 
“We are very glad to partner with Latens as this product addresses the one compelling need of broadcasters - to encrypt with the highest level of security in a service model,” says NSTPL managing director Ankur Jain.

Latens Asia regional director Rahul Nehra said, “We are proud to be associated with NSTPL and are convinced that this association will finally address the ongoing issues of the Indian broadcasters.”