MUMBAI: With the festive season around the corner, Nickelodeon – India’s leading kid’s entertainment franchise is geared up for a fun filled quarter. Starting with Motu Patlu, Rudra and Shiva on Nick to Golmaal Jr, Pakdam Pakdai and Ninja Hattori on SONIC, the months ahead will see a gamut of movies and new seasons to keep our young viewers entertained. The franchise has kickstarted the festive bonanza with Rudra spreading his “Magic” on Nick along with an unmatched dose of pranks and adventure with the Golmaal Jr. gang on SONIC.
The Nickelodeon campaign will be brought to life through an interactive contest where kids need to tune in to all new episodes of Rudra Mon-Fri 7:25 pm, give missed calls on the unique number flashing on their television screens and stand a chance to win a specially curated magic box. The campaign will be further amplified on digital and social with interactive games and gifs and a whole lot of ambient visibility and ground swell in key metros like Mumbai with mall chains like Inorbit, Infinity, Oberoi to name a few.
SONIC will be adding the sparkle and a whole lot of masti to your Diwali plans with the ultimate adventures and comic capers of the Golmaal Jr gang with all new episodes every day at 1:30pm, to keep kids entertained and the festive spirit alive. This campaign will be further amplified with a high decibel cross channel TV plan with spots on popular GECs, music and movie channels, engaging content across social media and video platforms like Tik Tok, Instagram and Facebook along with specially designed ads on You tube keeping in mind the spirit of mischief. We will also see spots in 150 cinema screens for the mega festive blockbuster release Houseful 4 across key HSM U markets. The ground swell will further be amplified through ambient media in malls across crucial markets. The visibility will be further strengthened with strategic alliances, van activations in multiple states and a lot more.
The festive mania will continue across the franchise with Nick Jr., where we’ll give young kids a dream opportunity to win a play date jamboree with their favorite Peppa Pig. All they need to do is click a selfie while watching new episodes on their television screens and upload their picture on www.NickJrIndia.com and they could be one of the many winners for Nick Jr’s Play Date with Peppa.
