MUMBAI: DigiStreet Media, India’s independent Marcom agency, has partnered with the vision of FitWise to help them for its brand launch. Analysing the market scenario, DigiStreet Media has devised the brand’s journey by strategizing the all action needed at brand side to set the significant feet we call “start”.
Rest being the brand under the experienced and proven umbrella of RPL India pharmaceuticals alongside uncanny understanding of its Founder himself in respective domain academically and genetically would certainly help the brand to navigate many big feats as time unfolds the journey forward for more.
With the ever-growing market of the health and nutrition industry, to make one’s own mark takes time and exceptional effort. It is the trust and reputation that a brand has to build that enables it to earn a decent audience and in turn, get the funds rolling in. To build a reputation, one of the first steps is to create an apt brand Insignia and communication.
FitWise is a new brand in the market that’s competing in the space of early movers like Healthkart, Nutrabay, HealthXP and the likes.
“As our set practice we start with consumer, its sacrosanct with us, similarly for FitWise, we did thorough market research with different teams who visited all relevant touchpoints as gyms, yoga centres, outlets selling supplements, to figure out what is it that people are actually looking for and more. Thing that really stood out is - 1. Quality assurance that eventually leads to Trust factor and 2. Understanding the fact that building muscles are one thing and staying fit is another but it’s even more important now a days” Henceforth a thoughtful branding and communication plays even more significant role says DigiStreet Media CEO and CD Daroan Sharma.
Unlike other players in the market in the same domain, FitWise emphasized more on overall fitness partner image as the journey goes rather than specific muscle building product seller.
“I knew that the competition is huge and at the same time I wanted my brand to stand out from the rest hence we needed a very thoughtful identity that can grow the affinity towards our brand with right mix of marketing. I had this thought but DigiStreet brought the idea to life,” quips FitWise founder and director Shray Bablani. Since this project is close to his heart and his personel tribute to his grandfather, DigiStreet worked overtime to make sure that the launch of FitWise was exactly on the day of birth anniversary of Shray’s grandfather to add all personal touches and inquisitiveness to the grand vision of his own.
Knitting the whole brand identity in a same uniform outlook and at the same time keeping the nomenclature of “overall fitness”, while coming up with the brand communication ‘Happy Health to You’ Indeed as a blessings to India and fitness freaks, DigiStreet’s also kept in mind the close ties of Shray with his grandfather, Sarvn kumar Bablani who was always known for his high values to medicine, fitness and reflection of peace amongst his peers. This made the overall brand messaging relate with the brand director at a much intimate level while making even more effective sense to the vision and consumer persay. Furthermore, the logo depicts this overall fitness with an icon joyfully depicting an exercising man set in a colour combination of blue and purple which together connotes the idea of energy and calmness, health and fitness and vitality at its best. Further added by Darpan
“From right product, creating end to end experience, Tik-Tok ads to influencer marketing, we are keeping a tap on all the new-age digital marketing techniques and as a result of that the brand has already started receiving orders since very beginning” added COO and digital head Kavish.
