MUMBAI: Zee Turner has appointed Virad Kaul as its chief executive officer. The position was vacant as Dinesh Jain had stepped down in July this year.

Prior to his appointment, Kaul was with Idea Cellular since last four years, serving as COO UP – West. He was also holding additional charge of Delhi and Haryana circle for the last few months.
 
Essel Group’s group CEO - distribution businesses Arun K Kapoor said, “Virad has the vision, experience and energy to lead Zee Turner and we are confident that his leadership experience will provide great impetus to the growth plans of the company. I am sure that his focus on execution; coupled with exceptional people management and team building skills will provide a cutting edge to the company.”
 
Kaul has also worked with Gillette and Godfrey Phillips. He comes with over 25 years of experience in various facets of business like sales, marketing and strategy.
Heading the specialty sales vertical of Gillette in India, Kaul was responsible for brands ranging from Gillette Blades, Razors, Oral B, Prudent and Duracell. He played a key role in establishing the more specialised brands like Parker and Braun. He also handled the South Asia market of Nepal, Sri Lanka, Bangladesh and Maldives for Gillette.