MUMBAI: Beginning 1 January, MTV Deutschland will turn pay.
MTV Networks already operates the channels TVNHD, MTV Dance, MTV Rocks, MTV Music, VH1, VH1 Classic, Nick Jr. and Nicktoons as pay-TV channels in the German market.

In the last three years, the turnover of these channels has grown threefold.

The combined Nickelodeon and Comedy Central channel will remain free-to-air for the moment.
 
In addition, MTV will also launch MTV Brand New as a music clips-only channel. However, Viva, also owned by the company, will remain a free-to-air music channel and become the main music and entertainment channel. It will be positioned as a showcase channel for the other brands of the company as is already the case in the UK where it has taken the place of TMF on Freeview. 
 
MTV is currently in negotiations with various cable, IPTV and satellite DTH platforms to place the channel. The move by MTV marks the first time a German free-to-air broadcaster has moved into the encrypted television arena.