MUMBAI: Komli Media, a digital media network platform, is on a shopping spree. The Mumbai-based start-up has acquired Indoor Media, a UK-based online ethnic marketing media company, its second since June.
 
The cash and stock deal will help Komli expand its reach to an online audience of 15 million South Asians globally.

There is a large population of non resident Indians and UK is the world’s largest digital advertising market, luring Komli Media to make the acquisition.  
 
Indoor Media, founded by jay rai and murly tiwari has clients like Mercedes, the UK government, Vodafone and Western Union.
In June, Komli Media acquired PostClick, an Australian internet site. The company recently raised $6 million in a second round of funding from existing investors Nexus Venture Partners, Helion Venture Partners, and Draper Fisher Jurvetson.