MUMBAI: Reliance Big TV, the direct- to- home (DTH) service provider, has entered into a partnership with electronics manufacturer MIRC Electronics, makers of Onida brand of consumer durables.

Under the deal, customers buying Onida LED, LCD and the Colour Television (CTV) range will get a free Big TV connection. The offer is valid on 21’ UltraSlim models, 21’ Thunder models, 29’ Flat models and 29’ slim models.
 
The offer is valid till 10 November, and the new connection comes with one month of Silver pack subscription.

Big TV senior VP and chief marketing officer Umesh Rao said, “We are delighted to partner with Onida television range for the festival season. This association brings a dramatic scaling of reach and visibility for both the partners.” 
 
MIRC Electronics VP, sales, marketing and services K Sriram added, “The Indian DTH market offers immense potential for the future growth amongst total television homes in India. We are proud to announce our association with Big TV.”

Big TV, a wholly owned subsidiary of Reliance Communications, offers over 260 channels.