MUMBAI: In a first of its kind move, Star Plus is launching its upcoming cookery-based show Amul MasterChef India online, even before the launch of the show on the channel.
The web premiere first look, will start on 14 October at 3 pm, while the show will launch on TV on 16 October at 9 pm.
MasterChef India will be available on all Star online properties - www.startv.in, www.indya.com and www.starplus.in.
Star India has also partnered with popular websites Rediff.com along with Rajshri.com, Facebook and a host of their current distribution partners who have embedded Star Player widgets.
The first look will be available on www.masterchefindia.in, the official site for the show. The Masterchef website and the star plus website will give information on the show and updates on the contestants’ & show’s progress through the episodes.
The web premiere will also feature a contest wherein users are given the opportunity to win a Blackberry phone every hour during the premier by answering questions related to the content of the show, the channel said in a release.
Besides on-air promotions of the web premiere on the channel, Star is also telling netizens about this premier through media placements across the Indian web space.
Star India EVP marketing and communication Anupam Vasudev said, “Star India recognises the power of the lean forward net savvy Indian viewer and we thought it would be best to give them the first flavor of India’s first every culinary based high voltage reality show with lots of drama and nail-biting tension. We have tried web premier on our own properties earlier as well and have got amazing responses, so this time our idea was to reach out to maximum possible netizens and give them a look of something which has not be showcased even on TV yet. Plus we wanted them to view our show and participate with us across all the sites they normally visit.”
