MUMBAI: Direct selling and e-commerce company Lifeis has launched in India.
The Direct Selling market, according to the Indian Direct Selling Association (IDSA), is growing at 17 per cent annually; and Lifeis is the first domestic player that originates from the South of India.
It is anticipated that the industry turnover would double in the next two years to around Rs.50 billion. Alongside with its growth, this 14-year-old industry is emerging as the key driver for the enterpreneural opportunity in India.
Lifeis says that it has designed and implemented its own mode of business – the one that combines e-Commerce solutions with Direct Selling opportunities. As a Direct Selling company, Lifeis pays associates to sell the goods and services, avoiding the typical large expenses associated with product advertising.
Lifeis enables individuals and home-based businesses to offer their friends and family large-volume discount pricing, special retail promotions and value-added services that would otherwise be unavailable to them or difficult to find.
At the same time Lifeis IT platform, which is accessible and available at all times on the Web, allows the members to retrieve a wealth of information quickly and easily, enabling the ordering process to be secure and safe.
Lifeis CEO, MD Ravi Puri notes, “In our business plan the retail
cluster mode was accepted where Lifeis centered on several groups of merchandise, namely: Beauty, Healthcare, Apparels and Textiles. Lifeis business opportunity is based on an excellent portfolio of high-quality products and brands that can only be purchased through Lifeis Business Owners.
"We distribute them through carefully organised, direct selling
networks comprised of highly motivated, independent members. The Company is implementing innovative market strategies that integrate the best of Direct Selling with the explosive power of Network Marketing to successfully grow and develop its business”.
Lifeis deputy MD Sanjay Mahajan states, “Our Corporate Code of Ethics requires truthful disclosure of product information and expressly prohibits deceptive or unlawful consumer or recruiting practices. And we are dedicated to these principles starting from our first official operations day and onward.”
