MUMBAI: The highly competitive Indian DTH (direct-to-home) market is forcing players to come with new and innovative offers. So after bundling free connection with television sets, Reliance Big TV is now offering a free connection with mobile and landline instruments.

The Reliance ADAG company has partnered with Beetel Teletech, manufacturer of mobile and landline phones, to offer free connections with these phone sets.
 
As part of the deal, Beetel customers can get a free Big TV connection on purchase of select range of Beetel mobile and cordless phones. The customers will also get two months subscription of Silver pack.

Customers, however, have to shell out Rs 525 as installation charges.

Big TV Sr VP and chief marketing officer Umesh Rao said, “We are delighted to partner with Beetel Teletech especially at a time when they are introducing a futuristic range of handsets and cordless phones for the Indian market. This alliance dramatically augments reach and visibility at a pan India level for both the partners. We will continue to explore such symbiotic partnerships to widen the appeal and usage of Big TV.”
 
Beetel Teletech Limited chief marketing officer Prabhat Ummat added, “This particular promotion strategically fits with our plans as it is true to our consumer promise of providing exceptional value. The offer is bound to excite the market and our consumers can look forward to the dual benefits of feature rich gadgets coupled with a great entertainment package this festive season.”