NEW DELHI: Following a multi-agency pitch, Eros Group has appointed DViO Digital to drive their omnichannel strategies and plans in the MENA region.

The mandate won by DViO Digital will focus on digital-first creative and content, performance marketing, social commerce, search marketing, and tech-driven solutions to drive business growth across all channels.

Eros Group has been aggressively pursuing the online business channels including their own e-commerce site as much as reinforcing the brand presence in the leading market places. They handle 14 Eros retail and brand stores along with distribution brands Hitachi, TCL, Midea and recently added Amazfit, Ariston to their portfolio.

DViO Digital founder-CEO Sowmya Iyer said, “DViO’s partnership with Eros is an exciting addition to our distinct mix of retail brands in our portfolio who have renewed their commitment to become a truly omnichannel player. This win underscores the high level of talent and expertise offered by our team and we look forward to our fruitful relationship with this reputed group.”

Eros Group executive vice chairperson Deepak Babani said, “We are delighted to partner with DViO Digital, and look forward to working closely with them to drive our online business at a very significant and crucial time for the brand. We have some aggressive growth plans in the coming year and believe we have a marketing partner strong in creative as well as technology who understands our business and purpose and helps us achieve them.”