KOLKATA: After a grand Diwali event with Allu Arjun in November, Telugu OTT platform Aha continues with its orange wave of entertainment by bringing forth its 2021 programming line-up featuring 52 originals.

Helmed by the finest filmmakers from the Telugu industry, the content slate will range from blockbuster movies, original web shows, talk shows, and docudramas across multiple genres, targeting global Telugu-speaking from various demographics. Through this, Aha, currently with 7 million app downloads, will serve its strong user base of over 20 million with one of the most innovative and diverse Telugu content libraries in the country.

Previosuly, Aha brought in superstar Allu Arjun on board as its brand ambassador, along with esteemed directors Sukumar, Harish Shankar, Surender Reddy, Vamshi Paidipally, Nandini Reddy, Praveen Sattaru, Dr Sailesh, Pawan Kumar,VenuUdugula, Sudheer Varma, Sagar Chandra, Ranga Yali, Vidya Sagar, Uday Gurrala, Pranav Pingle Reddy and Pallavi Gangireddy amongst others, to team up with eminent actors from the industry. Furthermore, the platform also recently launched the massive talk show Sam Jam hosted by star actor Samantha Akkineni, The Viral Fever (TVF)'s original web series Permanent Roommates’ Telugu remake CommitMental, Maa Vintha Gaadha Vinuma, Anaganaga O Athidhi as its festive offering this Diwali, which opened to a huge response from audience and critics alike.

Coming soon are some of the most-awaited projects like 11th Hour which features actress Tamannaah Bhatia making her debut in the OTT space; well-known producer Swapna Dutt’s Kambalapalli Kathalu, Baahubali producers Arka Media’s Anya’s Tutorial, Sooper Over, Maidanam, Maze, Beyond Textbook, Kudi Yedamaithe, In the Name of God, Thodelu, Rudraveena and Qubool Hai, amongst others.

Aha promoter Ramu Rao Jupally said, “In a short span of time, aha has grown to be recognised as a gamechanger in the Telugu entertainment industry. Today, the OTT industry is one of the fastest-growing markets which is expected to grow at a CAGR of 28.6 percent for the next four years as per the PwC report. With over 50 million Telugu content consumers across both Telugu states, we believe the market potential is huge. We are confident that the line-up featuring the biggest names in the industry will offer our audiences to enjoy through relatable and entertaining content.”

Going from strength to strength, Aha is counted amongst the fastest-growing OTT platforms in India. On the back of offerings that can be enjoyed by one and all, Aha will ensure that its content in the coming year keeps viewers entertained.