MUMBAI: Asha Kulkarni, vice-president of  partnerships &  ecosystem**  Zee Entertainment Enterprises Limited (Zeel), has announced her involvement with the Rise advisory board, a nonprofit organization that champions gender diversity within the broadcasting and media technology sectors. 

Under the leadership of Shivani Kochhar in India, Rise focuses on impactful initiatives designed to empower women through programs like an annual mentoring initiative, the Rise Awards that honor outstanding women, and the Rise Up Academy that aims to inspire the next generation. Recently, media veteran Sulina Menon too had been co-opted onto  the board too. 

Asha expressed her gratitude for the opportunity, stating, “It’s a privilege to contribute to empowering women and promoting inclusivity in our field. Serving as a mentor for the past year has been incredibly rewarding." She invites others to support Rise and join their dynamic community.

With over 20 years of experience in the media industry, Asha has developed expertise in launching and scaling OTT/D2C platforms, managing large delivery teams, and fostering strategic partnerships across the media value chain.