MUMBAI: Zee Entertainment Enterprises Ltd (ZeeL) has onboarded Ashok Namboodiri as the chief business officer for its international business.  

In line with the Zee 4.0 approach, the company aims at maintaining a strategic focus on international markets in order to realise the strong opportunities for growth. With Namboodiri’s rich experience and expertise, the company intends to optimally capitalise on these opportunities by further strengthening its presence in the international markets. ZeeL is also working on streamlining the international business with an integrated team, in order to enable each cluster to craft a local-market aligned approach.  

Namboodiri will be responsible for leading the teams across the international markets and leveraging the company’s deep level of understanding from each market to drive strategic growth.

In his previous stint, he was associated with Star India, where he led the regional sports business, general entertainment business in the Kannada market and spearheaded the launch of five sports channels. With vast experience of over two decades, Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever.

Ashok’s appointment is effective from 20 January 2021.