MUMBAI: Sahara One Media and Entertainment Ltd (Somel) has roped in Atul Saraf-promoted ABS Media Reach for the distribution of its three channels – Sahara One (Hindi general entertainment), Filmy (Hindi movie) and Firangi (dubbed entertainment channel).

Somel was handling the distribution of its channels since January this year. Earlier, the channels were distributed by Mega Reach Distributors India, a subsidiary of DigiCable.
 
ABS Group is already providing its distribution consultancy services to Sahara India Media‘s news channels - Samay, Sahara Samay NCR, Sahara Samay Bihar, Sahara Samay UP and Sahara Samay MP.

Says Saraf, "After handling the distribution of Sahara‘s news channels, we have been given the responsibility to distribute the entertainment channels across India. This will include analogue and digital. We will look after carriage and pay-TV revenues of the Sahara channels."

Sahara has already outsourced the ad sales functions of its entertainment channels to Raj Nayak‘s AIDEM Ventures.