MUMBAI: Ozone Media has set up a separate vertical to cater to branding on digital platforms.

Expanding its service offerings, the ad network is making available tailored products for branding, aggregating the long tail of digital content. As part of the expansion, Arvind Mishra, ex Mauj Mobile, and Diyang Bharadwaj, founder member Zed Digital, have joined the company to spearhead this initiative.

While Mishra would Head the Brand vertical, Bharadwaj will take on the responsibility of the Performance vertical.
 
Ozone Media CEO and Founder Kiran Gopinath said, "Mobile and digital is getting the much due attention from advertisers, with digital brand campaigns gaining interest from traditional advertisers. We expect to this category to outpace the already high growth rate of internet advertising. Until now ad networks did not find their rightful place in branding campaigns primarily because their offering(s) were not tailored to meet the requirements a digital branding campaign demands. Ozone Media now has tailored products and services to meet these requirements, drawn largely from its operational depth and intelligence based on user‘s online behaviour." 
 
Ozone Media has grown its headcount by almost 50 per cent since January this year in wake of the recovery of advertising budgets and increase in internet advertising spends and thrust of more industries towards digital advertising. The company has seen a 60 per cent growth in the campaigns run on its network, according to an official statement.