MUMBAI: Patanjali Ayurved has appointed senior media, marketing and advertising professional Anita Nayyar as its chief operating officer-media and communications. Nayyar updated her LinkedIn profile to reflect the development. 

In her last stint, Nayyar was ZEE5's customer strategy and relationships head.

In her expansive career spanning over two decades, Nayyar has been instrumental in driving strategic business development, client relations and creative narratives for brands across her stints at varied Indian and global firms. 

Nayyar joined Havas in 2007 as CEO of Havas Media India. Under her leadership Havas Media in India grew and expanded its offerings as an integrated communications group. In 2018, Nayyar was promoted to CEO of Havas Media Southeast Asia on the back of an accelerated growth strategy in the region, in addition to her role as CEO of Havas Media India.

In the past, Nayyar has played leadership roles in advertising and media agencies – Ogilvy, Lintas-Initiative Media, Mediacom, Mudra, Starcom.