MUMBAI: At the Casbaa Convention 2010 in Hong Kong, television executives embraced new media and technological change, while reaffirming the role of valuable content.

The results of a new Casbaa CEO Survey were released at the Convention 2010, and reveal growing optimism within the Asia Pacific pay-TV industry, as well as the increasing impact of technological change.
  
Conducted by research specialists Synovate, the survey of 100 CEOs shows that 84 per cent plan to expand their businesses "within and beyond" their current markets.

HDTV and IPTV services are expected to experience the most growth in the next 12 months – spurred on by mobile entertainment and online video. Despite its current prominence, 3DTV is not expected to have a significant effect on the industry in the near term.

Nevertheless, the CEOs recognise they need to be better prepared for the onset of "new media". Close to half recognised that they need to learn more about emerging platforms. 
 
But the optimism is not without caution, with respondents reporting they are particularly wary of the prospect of toughening government restrictions.

Casbaa CEO Simon Twiston Davies said, “Several of our speakers reiterated the value of trusted news and entertainment brands, as well as seeing continued demand for compelling content that can reach viewers across a multitude of platforms. We are seeing new channels and platforms launching across Asia, and the pay-TV industry has exciting convergence opportunities.”