MUMBAI: Videocon d2h, the direct-to-home (DTH) company promoted by Videocon Group, has crossed two million subscribers.
The sixth and last entrant in the DTH space, Videocon d2h has tapped the rapidly growing market with its large dealer network and focus on widening the regional language and sports offering. This includes 10 channels in Marathi, 19 channels in Tamil, 18 in Telugu, 14 in Malayalam, 13 in Kannada, 13 in Bengali, six in Oriya and seven in Punjabi.
The DTH market has seen explosive growth and has already touched a 26 million subscriber base. The six operators hope to add 11 million subscribers this fiscal.
Dish TV leads with 8.6 million subscribers, while Tata Sky and Sun TV have piled up a base of six million each.
Videocon d2h said it has quickly climbed above the traditional "price-only" competition of other DTH operators and set-top box (STB) manufacturers in the country.
The company uses Irdeto‘s end-to-end pay-TV solution suite.
Said Videocon Group director Saurabh Dhoot, "Videocon d2h is very excited to have reached this incredible two million subscriber milestone with the help of Irdeto‘s team and technology."
Added Videocon d2h CEO Anil Khera, "As an established player in consumer electronics, we understand the diverse needs of our customers and wanted to implement the best available technology in order to stand out among the competition. This recent success can be attributed to Videocon d2h‘s truly innovative approach to meeting the evolving needs of media consumers, in addition to a strong distribution network and Irdeto‘s customized solution."
