Mumbai: Dentsu Webchutney, the digital creative agency from the house of dentsu India, has won the digital mandate for new age fintech brand Uni Cards.

With an always-on social excellence approach, the agency aims to grow the brand’s offering in a cluttered market. Dentsu Webchutney is all set to establish and build a community around Uni Cards’ product-promise of splitting payments at zero charges, stated the agency. 

Commenting on the win, Dentsu Webchutney CEO Gautam Reghunath said, “We are in the era of fintech, which has proven to be the great equaliser in a short time. India has millions and millions of credit-eligible consumers waiting for unique, tailored financial solutions. Uni Cards is leading innovation here, and along with them, we are on a quest to redefine how credit is consumed in India.”

Uni Cards founder & CEO Nitin Gupta added, “Uni is set to disrupt the credit industry by innovating and making extremely customer-centric products.  As a creative agency known to successfully mould brands with iconic ideas, it was a no-brainer to partner with the best in business."

dentsuMB Group India CEO Sidharth Rao commented, “We want to bring the best creative minds from across dentsu and Webchutney to create memorable work in this very interesting category. Our teams have only just begun working together with Uni Cards and we can already feel their incredible passion for innovating for India and building products that will boost the country’s credit industry.”

For the record, dentsuMB Group houses Dentsu Webchutney, Taproot Dentsu, Dentsu One, dentsuMB and Dentsu Impact.