MUMBAI: Mirc Electronics (Onida) has entered the LED TV segment with the launch of its Full High Definition Onida Svelte LED TV, offering the I-Care technology.
 
The company says that the product line reduces harmful UV rays by 99 per cent. It provides 95 per cent reflection-free viewing. It has also been designed to be 10 times tougher than normal LCD/ LED TVs.

Mirc Electronics CEO G Sundar said, "Marking the celebration of our 30 glorious years in the Indian consumer durable industry, we are proud to embark on one more journey. By introducing the revolutionary concept of ‘I-Care technology‘, the first-of-its-kind, we now announce our entry into the dynamic LED TV segment. With the introduction of this new range in our portfolio, we will continue to serve our consumers with innovative products." 
 
The Onida I-care LED TV has features like the SRVe image engine for picture clarity; Dynamic contrast ratio of 4000000:1; Dual USB 2.0 port which plays movies, photos and music and HDMI connecting video and audio sources.