Mumbai: Creative martech startup Wondrlab has conceptualised a new campaign for Chaayos to bring alive the brand’s proposition in a light-hearted manner. 

‘Relax with Chaayos’ digital films depict everyday situations in a fun and unique way, asking consumers to de-stress this winter season with Chaayos’ range of tea and snacks.  The brand campaign is active across digital and OOH through a mix of films and statics.

“We are always on a hunt for opportunities that break set protocols and bring a change which upgrades people’s lives. The campaign ‘Relax with Chaayos’ puts forth our integrated approach through digital innovations," stated Wondrlab co-founder and CCO Amit Akali. "The films are based on real problem-solution games that are relatable for consumers. They depict the state of mind of a person after consuming food and snacks at Chaayos. The campaign effortlessly brings about the brand’s new proposition of being at ease through the happenings of the day.”

“The idea behind the campaign was to inspire consumers to enjoy the winter season with our wide range of products. Wondrlab’s thought process on ‘Relax with Chaayos’ resonated with our brand ethos. We are thrilled to see it being executed in a fun, creative way,” added Chaayos head of marketing Sumeet Malik.