Mumbai: New age content house Pippip Media has announced the onboarding of Cannes Lions winning filmmaker and ad-man Pranav Harihar Sharma as partner and showrunner of the company.
With close to two decades of noticeable work in the advertising industry, Sharma will now lead Pippip’s foray into long format storytelling and branded campaigns. With over two hundred ad films under his belt as director, and having won multiple awards for his short films at several international festivals such as the Cannes Film Festival, New York Film Fest to name a few, Sharma feels this is the right time to get into new-age storytelling.
Speaking on his association with Pippip Media, he says, “The world is fast moving from advertising to media & entertainment and in no time we will see branded content replacing the good old TVC. The change is already here and at Pippip, we want to be at the forefront of this change.”
“I’ve been working closely with Pippip on various projects last year. While working together we realised that we share the same vision and passion for creating cutting edge content. As Showrunner, I may not be writing or directing every content piece hereon but will be responsible for the final creative product,” Sharma added.
Director and chief business officer Joy Bhattacharya said, “We are delighted to announce the inclusion of Pranav as Showrunner and Partner. We believe he will play an instrumental role in building Pippip Media and accelerating the growth further.”
Pippip Media director and chief creative officer Aritra Mukherjee said, “The time is here to toggle between films, TVCs, digital content, branded campaigns, web series and not be limited to any one particular medium. We want to be present where good content can be created and no one better than Pranav to lead this vertical for us.”
Pippip Media's recent IPL focused campaign for Fantasy Akhada with Harsha Bhogle and Ali Fazal has been well received and their short film ‘The Table’ for Greenply has been officially selected for the Dadasaheb Phalke International Film Festival. They have also produced the 18th season of the iconic show MTV Roadies, filmed in South Africa with actor Sonu Sood.
