Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Accounts Action‘ -- will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 17 - 30 November 2005.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
| GoAir | Initiative (Mumbai) | The Media Edge (Mumbai) |
100 million
|
| Natalia (Chennai-based womenswear) | - | Universal McCann |
NA
|
| Creative | |||
| Corner Book Store | - | Brand Curry |
15 million
|
| Godrej Shaving Cream |
Contract | Mudra |
50 million combined
|
| Godrej Snuggy | - | ||
| Indo Asian Fusegear Ltd | - | Brand Curry |
30 million
|
| Kelvinator refrigerators | - | Quadrant Communications (Mumbai) |
120 - 150 million
|
| Khaitan home appliances, lights, switchgears, cables & wires | JWT (Kolkata) | Interact Vision (Kolkata) |
30 - 40 million |
| Maxim (Men‘s magazine) | - | Euro RSCG | 20 - 30 million |
| Natalia (Chennai-based womenswear) | - | Percept H (Chennai) | NA |
| Prism Cement (Raheja group) |
-
|
INCommunications (Delhi)
|
25 million
|
|
Creative & Media
|
|||
|
Jindal Group (Fujifilm, Jindal Polyester & Passion)
|
- | Promodome Communications (Delhi) |
50 million
|
|
K Raheja Constructions
|
Sleek Advertising (Mumbai) | Wavelength communications (Mumbai) |
10 million
|
|
Metals and Minerals Trading Corporation
|
- | Mudra (Delhi) |
100 million
|
|
Muthoot Group (northern and western market)
|
- | Grasshoppers (Delhi) |
NA
|
|
PC Jewellers business
|
- | Crayons Advertising (Delhi) |
30 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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