Mumbai: L&K Saatchi & Saatchi has roped in Hindol Purkayastha to lead the north & east operations as business head & executive vice president. He will be based out of Gurugram and will report to L&K Saatchi & Saatchi CEO Paritosh Srivastava. Purkayastha joins the agency from Dentsu Creative where he last served as executive vice president.

Purkayastha comes with a wide spectrum of experience and has spent over two decades with agencies such as Lowe, BBDO and Public is Capital. He has been part of the growth story of various brands, guided their digital strategies, and leveraged media powerfully and innovatively for the right brand outcomes.

Srivastava said, “We have expanded our footprint in North and East and many reputed brandshave trusted us with their mandates in the last few years. Purkayastha comes with vast experience and cultural understanding of the region, which will help take LKSS to even greater heights. I’m sure our clients and teams will benefit hugely from his rich knowledge of managing some of the biggest brands in the NCR. It’s like a homecoming for him to the Groupe and we wish him the very best in this journey.”

Purkayastha said, “I am excited to be joining L&K Saatchi & Saatchi. The agency is growing at a tremendous pace with big business wins, versatile talent and exciting work across different marketing disciplines. I look forward to creating a legacy of powerful work that benefits our clients and powerfully connects with consumers. And in the process, create new benchmarks of creative excellence in these regions by collaboration and working cohesively with the integrated teams.”