Barc Wk5 : News18 India dominates in Hindi news genre on Union Budget Day

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Barc Wk5 : News18 India dominates in Hindi news genre on Union Budget Day

News18 India had 14.9 per cent market share.

Mumbai: According to the most recent Broadcast Audience Research Council (Barc) data, News18 India once again dominated the Hindi News segment with a 14.9 per cent market share on Budget Day (1 February , 2023).

News18 India outperformed Aaj Tak, India TV, TV9 Bharatvarsh, and Republic Bharat, according to the most recent Barc data.

Aaj Tak TV had a 13.5 per cent  market share, while India TV had a 13.3 per cent  market share, TV9 Bharatvarsh had a 13.1 per cent  market share, and Republic Bharat had a 10.7 per cent  market share. (Barc; market share percentage after 24 hours, TG: 15+, HSM, Budget Day)

Since Barc's viewership data resumption in March 2022, News18 India has been the industry leader.

News18 India presents shows that offer unrivaled perspective and also decode the news to make it easily understandable, with the most robust lineup of Prime Time shows and anchors in the news genre. This results in tremendous audience resonance for News18 India.

News18 India has invested in editorial resources, as well as state-of-the-art studios and a ground network of reporters, to keep its programming and presentation unique and far ahead of the competition. As a result, the News18 India brand has gained a lot of traction on YouTube and other social media platforms.