Mumbai: Zee News- DNA successfully presented a comprehensive analysis of the one-of-a-kind 'Give Plastic, Take Gold' campaign. The village panchayat of Sadiwara in South Kashmir launched this campaign to save the environment.

The coverage of the 'Give Plastic, Take Gold' campaign launched in South Kashmir's Sadiwara village was widely praised. The Panchayat encouraged villagers to donate 20 quintals of plastic waste in order to win a gold coin, which had a social impact. The entire town was declared plastic-free 15 days after the campaign's launch. The initiative has been widely praised, is well-liked by all, and has even been adopted by other panchayats.

The village, which had heaps of plastic on the roads, is now completely clean, and all of the plastic collected is given to Panchayat members. This village is a model for all other villages, and the government is attempting to replicate the same concept in every village throughout the Union territory. The latest tweet on the news reportage of the campaign by Zee News-DNA team by RDD Anantnag| District Anantnag, Government of Jammu & Kashmir, also states, 'This is to be replicated in every village of our beloved District in the Land of Springs.' He also declared that this village would be plastic-free. The gold being rewarded is made from plastic collected from villagers and sold.

Commenting on the success of the impactful campaign reportage, Zee News editor Rajnish Ahuja said, “Zee News's Flagship show DNA has a dedicated team of reporters and researchers who have been consistent in their research, analyzing and presenting far-fetched social impact stories for the wider audience. The reportage and analysis of the 'Give Plastic and Take Gold’ campaign is a step forward towards spreading social awareness on the hazardous impact of plastic waste on the environment, enabling many more villages to become plastic-free.”