Mumbai: ElClásico, the fierce rivalry between FC Barcelona and Real Madrid, is widely recognised as the ultimate rivalry in all of sport. This football fixture has grown beyond the field and has become a true cultural phenomenon, drawing the attention of millions of fans worldwide. The intensity of the competition and the quality of players involved make ElClásico a spectacle that people around the world stop to watch.
In India, apart from activating digitally with its broadcaster Viacom18, - through MTV India and Sports18’s social media channels - LaLiga has also partnered with the fan clubs of both Real Madrid & FC Barcelona to host the screenings in Mumbai at three Wise Monkey (Khar West) & Mitron (Saki Naka junction, Andheri East) respectively. In Goa, the match with be screened at Underdoggs, allowing fans the opportunity to share in the emotions of the game in a unique manner.
Through its global presence across all five continents, LaLiga will bring the ElClásico to football fans in every corner of the planet. This Sunday’s match at the Spotify Camp Nou, will be enjoyed far beyond Spain’s borders thanks to LaLiga’s organisation of more than 52 activations in more than 28 countries including India. Teaming up with BKT Tires, LaLiga in collaboration with local and global partners, will also allow 20,000 fans to enjoy the event in-person, where they will be able to soak in the amazing community experience alongside other fans.
The ElClásico public viewing events have become legendary over recent years and there will be several huge fan fests this weekend. For example, there will be one for approximately 5,000 people in Mexico City, one for 2,000 people in Los Angeles and another for 1,000 people in Ghana. This will be over and above watch parties taking place in Brazil, Poland, Cameroon, Canada, Hungary and the United Kingdom, in addition to these in India. Even in Asia and Oceania, LaLiga is organising activations and events for the fans who are waking up early to watch ElClásico, such as a breakfast watch party in Australia. Promoting physical health, LaLiga will also be organising a 10k ElClásico fun run in Colombia, an ElClásico fun football festival in Indonesia and a youth football tournament in Uganda and much more in between.
As well as participating in these various activations and cheering for their favourite team to win the match, fans around the world will also have the chance to impact the digital scoreboard that has been created by LaLiga and BKT Tires, official global partner and a company that has spent over three decades as a pioneer in developing and producing secure, innovative, and high-performance tires for a variety of specialized industries, including agriculture, construction, earthmoving, ports, and mining
There will be various challenges and games at the activations taking place around the world and where fans of FC Barcelona and of Real Madrid will be able to earn points for their club on the “ElClásico rivalry by BKT” scoreboard. By the end of ElClásico weekend, the points won at the events all over the world will have been tallied up and it’ll become clear which fanbase had the best fans. Fans will also be able to participate online, by posting different photo and video content of ElClásico, with the hashtag #ElClásicoRM or #ElClásicoBarça to give their favourite team a chance to top the BKT Tires digital scoreboard.
