Mumbai: Zebronics' latest campaign, featuring Hrithik Roshan and in collaboration with their new creative partner Collective Creative Labs, sets a refreshing tone in the category of projectors and speakers. Showcasing CCL's commitment to pushing creative boundaries and serving as an extension of Zebronics' promise to deliver a lifelike experience, the advertisement takes viewers on an immersive journey. Within just ten days of its release, the TVC has garnered over one million views on YouTube, showcasing the positive reception of this campaign.
Drawing inspiration from a memorable scene in one of Hrithik's previous films, the ad takes an unexpected turn when an intimate moment is interrupted by the sound of a fart, leading to an unconventional twist in the narrative. By employing a fart as a creative device, the campaign embraces a whimsical and unconventional approach. This audacious and unprecedented move injects a sense of joy and playfulness throughout the film, making it a delightful and rewatchable experience.
Sharing his thoughts on the collaboration with Collective Creative Labs, Zebronics director & co-founder Rajesh Doshi expressed, "Ab Home Ko Banao Home Theatre is the perfect tagline that embodies our vision. Collective Creative Labs has brilliantly blended the quirkiness of an imaginative mind with elegance and reality, resulting in a captivating advertisement that has resonated well with the masses. The agency has expertly utilised the characters and pushed the boundaries of the traditional creative landscape. Through this ad, Hrithik brings to life Zebronics' commitment to revolutionize the concept of home entertainment for the masses, using soundbars and projectors."
Emphasising the need to deliver a disruptive film, Collective Creative Labs creative head Smriti Bhaskar stated, "In today's world, where we are competing with an abundance of content across various platforms, it is crucial for an idea to stand out. It needs to be unexpected; otherwise, it becomes just another fish in the fast ocean."
Discussing what sets this film apart, the director, Siddharth Sen, said, "This film stands out due to its bold and unconventional approach, a rarity in conventional advertising. Kudos to Zebronics for consistently supporting creative freedom. Our intention was not to force humor but to treat the situation seriously until the moment of realisation. The fun lies in the bizarre scenario, evoking contemplation and bringing a smile to people's faces."
