Mumbai: Bolas Agro Pvt Ltd., a premium dry fruits and nuts company in Karnataka recently inaugurated their 20 retail stores in the vibrant city of Bengaluru. As part of their strategic expansion in Karnataka, Bolas Agro came up with a visionary marketing approach, encapsulated by the ingenious campaign 'Ishte Na,' which has undoubtedly struck a chord with the masses. The campaign was strategically sketched out with a blend of traditional and digital media by adopting TVC’s, Print Media, Hoardings, Radio, Youtube and Influencer Marketing. The influencer marketing featured well-known social media influencers like Aiyyo Shraddha and Danish Sait to help convey the campaign’s key messages to the Bengaluru audience.
On 1 July, Bolas unveiled their inaugural advertising campaign, 'Ishte Na,' across a multitude of platforms, effectively integrating both traditional and cutting-edge media. This campaign has truly showcased the brand's ability to adapt and thrive in the ever-evolving landscape of marketing. The blend of classic and contemporary marketing strategies for ‘Ishte Na’ campaign literally translates to ‘’Only that much?’’ which educates the public about the factory price advantage available at all their stores. The core objective of the campaign emphasizes the significance of nutrition across all age groups, now conveniently accessible at factory prices. In this way, they reached out to all generations effectively becoming the first brand in the dry fruits and nuts segment to embrace both traditional and modern media channels.
Speaking on the success of the campaign, Bolas Agro Pvt. Ltd. director Bola Rahul said, ‘Marking a presence in Bengaluru was our dream. We wanted to provide nutrition at an affordable price. With this objective in mind, we launched the 'Ishte Na' campaign, which represented a new phase in our expansion efforts. We wanted to evolve in terms of our approach while keeping the old legacy alive. ‘Ishte Na’ is delivering what we aim to communicate with our consumers. The response received so far for the campaign is positive with unexpected amazing results. At Bolas, we strongly believe in holding on and taking the old legacy forward while acknowledging the importance of evolving according to the landscape of the audience and we are grateful to the whole team and the influencers for showcasing the voice of Bolas in the right tone.’
Fuelled by their commitment to consumers' wellbeing, Bolas is making remarkable strides with their immensely successful campaign. Bolas proudly presents a wide array of meticulously researched nuts, each offering distinct and validated health benefits. With the launch of their retail outlets and ‘Ishte Na’ campaign, Bolas is dedicated to enlightening customers about the advantages of integrating a diverse range of nut varieties into their dietary routines. By equipping customers with valuable knowledge, Bolas aims to empower them in making educated decisions about their nutritional choices, thereby fostering their holistic well-being.
Bolas Agro’s extensive range of products encompasses Almonds, Pistachios, Walnuts, Cashews, Raisins, Dates, Anjeer, Apricots, Hazelnuts, Brazil Nuts, Berries, Honey, Edible Oil, as well as a delightful assortment of sweets and cookies.
