Mumbai: Laqshya Media Group, a leading player in Out of Home (OOH) advertising, is delighted to unveil a dynamic and influential OOH campaign for Santoor, the flagship soap brand of Wipro Consumer Care and Lighting. This groundbreaking multilingual campaign showcases the charismatic presence of the magnificent Varun Dhawan in Hindi, Marathi, Oriya, and Gujarati-speaking markets, while the renowned superstar Mahesh Babu enthrals the audience in the Kannada market. The campaign aims to maximize sales by leveraging irresistible product offers and strategic pricing strategies, ensuring a powerful impact in each targeted region.

Strategically designed and meticulously executed, this ongoing 10-week campaign, encompassing all high-impact OOH sites, showcases the innovative prowess of Laqshya Media Group through their impactful 3D creative. The campaign has been intricately tailored to effectively engage Santoor’s target audience across multiple markets and languages. Spanning 100+ towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Maharashtra, Orissa, Gujarat, and Karnataka, the campaign strategically positions billboards, unipoles, and various other mediums at key touchpoints to ensure maximum visibility and impact.

“Outdoor is a key component in our media mix as it enables us to precisely target clusters of interest and deliver the intended message. In Laqshya, we found an ideal partner who executes campaigns fast and at scale and makes our executions more impactful. Their creative inputs are invaluable as they understand how to use the medium best. Our partnership with Laqshya is now a long-term one,” said Wipro Consumer Care and Lighting CMO & head of e-commerce business, Prasanna Rai.

Laqshya Solutions COO Amarjeet Hudda firmly stated, “At Laqshya Media Group, we are committed to establishing strong partnerships with brands that embody innovation and excellence. The collaboration with Wipro is a true honour for us, and we take great pride in delivering our dynamic and contextually relevant regional content to empower the brand Santoor. Leveraging our exceptional creative capabilities, we are executing a highly impactful multilingual campaign across eight states, amplifying Santoor’s unique selling proposition. With an extensive reach spanning 100+ towns and massive urban and semi-urban areas coverage, we strive to deliver exceptional results exceeding every campaign’s expectation.”