Mumbai: A new chapter unfolds at Iris, as the agency has roped in Dibyendu (Joy) Mishra as the managing director for the Indian market. With an illustrious career spanning over two decades, he brings a wealth of industry expertise to his role at Iris. A respected industry veteran, Joy has been associated with prominent companies such as Google, PubMatic, Cheil Worldwide, Havas Worldwide, and Dentsu. His expansive portfolio encompasses a diverse range of sectors, including sportswear, FMCG, personal care, and automotive.
As well as overseeing the agency’s client base - ensuring they’re progressive and forward-thinking, Joy will be working with Iris' global team as part of the network’s move to become more global in the way it innovates and creates for clients. While pushing the horizon for Iris India vision, that focuses on tech-driven creativity to craft a 360-degree consumer journey for the brands. His expertise in managing P&L and business operations will serve as a crucial element for the forward growth of the agency.
Headquartered in Gurgaon, Iris Indian operations resonate with a team of talented individuals who share a common passion for pushing creative boundaries and generating transformative brand experiences. Hence, he aspires to cultivate it into a magnetic hub, attracting the most exceptional and ambitious talents from around the world. His vision for the agency is tied to the calibre of individuals it houses, fostering an environment where boundless creativity and collaboration thrive.
Joy’s journey has been marked by prestigious accolades and short listings, including the Cannes Lion Silver and the Abby Gold. These honours underscore his commitment to innovation, creativity, and excellence in the field. His strategic mind set and creative prowess have translated into successful brand marketing campaigns for distinguished clients such as adidas, GSK, Bata, McDonald's, Honda, ITC, Reckitt Benckiser, Panasonic, Honda, Goibibo, Shell, Samsung, and many more, demonstrating his versatility and impact within the advertising realm.
Iris global CEO and chair Ian Millner said, “Iris’ global realignment means deploying the best leaders in each region to amplify growth around the network, and in turn, activate that advantage for clients. With Joy we really do have the best of the best. Decades of experience with some of the biggest agencies in the world, combined with his passion for driving limitless creativity opens a real opportunity for our clients in India to get their work on the global stage.”
In his own words, Joy expressed his gratitude, saying, “I envision a dynamic business world where innovation and transformative strategies are the driving forces behind continuous growth. My mission is to empower organizations and clients to embrace change, foster collaboration, and champion visionary approaches that lead to sustainable success. Together, we'll create a future marked by empowered teams, innovative solutions, and a legacy of achievement.”
