Mumbai: As the golden rays of Dhanteras illuminate our lives, a larger-than-life idol of Goddess Lakshmi casts her blessings upon the shimmering waters of prosperity. Blissfully amused passers-by at Mumbai’s widely popular and ever-buzzing Marine Drive can be seen filming this one of its kind phenomena. Embracing the festive cheer, it captures Deconstruct’s ethos through a viewer’s lens.

Goddess Lakshmi radiates bright hues of gold owing to her powerful celestial aura as she is elegantly seated in her lotus. Wrapped in the festive spirit, depicted by a decoration of flowers and auspicious diyas, one of the brand’s marquee products - the Vitamin C & Ferulic Acid face serum is featured as the protagonist alongside the divine. As a few drops from the dropper held in her fall into the Arabian ocean, the ripple effect emphasizes the brand’s 100% money-back policy. Deconstruct’s campaign aligns with the brand’s core objective of winning consumers’ trust through innovation and rightful information.

Founder & CEO Malini Adapureddy said, “Innovation stands strong at the heart of Deconstruct. This can be seen through our range of products that feature the best power duos for efficacious skincare but also in everything else that we do. To further strengthen our commitment to offer gentle yet effective personal care, we offer a 100% money-back guarantee that assures skincare beginners and enthusiasts a 100% safe journey. Our newest campaign is a direct ode to all of that and more, stay tuned.”