Mumbai: Starting 10 January 2024, the captivating HITS NOW channel will be available to Astro viewers on Channel 702. HITS NOW is the latest addition to Astro’s lineup of Rewind Network’s offerings alongside the existing hits and hit movies channels available on their service.
All Astro customers will be able to enjoy a free preview of HITS NOW from 10th January to 31st March 2024, giving viewers a chance to catch iconic shows like The 75 Primetime Emmy Awards, America’s Got Talent: Fantasy Team and the new season of American Idol. After the free preview, HITS NOW will be available in the Variety and Entertainment packs at no extra cost to customers subscribing to these packs.
The collaboration between Astro and Rewind Networks is the latest endeavour in their longstanding partnership. Both parties are committed to providing high-value entertainment to Malaysian viewers and enriching the Malaysian TV landscape. HITS NOW, celebrated for its award-winning and branded programmes, has garnered a strong following since its launch across multiple territories in Asia in February 2023.
Astro director content Agnes Rozario, said, “We are delighted to enhance our customers’ entertainment options with high-quality shows, coming express from the US to HITS NOW. From reality talent competitions, dramas and comedies, entertaining talk shows and gameshows, and compelling crime and investigation series, HITS NOW offers the most talked about shows from the US that customers will be able to watch anytime and anywhere. We are confident that the addition of HITS NOW on Astro will be a hit with our customers who now have the best of local shows, sports and movies.”
"We are beyond excited with the launch of HITS NOW on Astro," said Avi Himatsinghani, CEO of Rewind Networks. "We truly value our partnership with Astro, who have carried our channels from the earliest days. From iconic award shows like The Emmys to award-winning drama series, beloved talent shows, popular reality shows and innovative game shows – we are confident that HITS NOW will resonate strongly with Astro’s viewers and become a go-to entertainment destination and channel of choice for their daily viewing.”
HITS NOW, the newest channel service from Rewind Networks, is the one-stop curated destination for top-rated reality, variety, drama, game and entertainment news shows from the US, with titles such as The 75th Primetime Emmy Awards, America’s Got Talent: Fantasy Team, and Celebrity Family Feud airing on the channel from January 2024. Together with its sister channels, HITS and HITS MOVIES, the three channels deliver quality curated content to over 13 countries and 24 million households across Asia.
HITS NOW will broadcast the prestigious 75 Primetime Emmy Awards Live starting at 8 am (GMT+8) on 16 January with an encore performance at 8 pm (GMT+8) that same night.
The HITS NOW lineup will feature the ultimate in breathtaking entertainment with exhilarating, branded reality and talent shows like American Idol 2024, Survivor, America’s Got Talent: Fantasy Team, Shark Tank, Hell’s Kitchen, and Britain’s Got Talent all express from the US. It will also debut brand new reality series like Special Forces: World’s Toughest Test, The Traitor and Race To Survive: Alaska; stunning drama series like the successful Fire Country, Sullivan’s Crossing and So Help Me, Todd as well as Alert: Missing Persons Unit.
Game show junkies can play along with Password, Barmageddon, Supermarket Sweep, Celebrity Wheel of Fortune, and Celebrity Family Feud. Those craving light-hearted fare can kick back with heartwarming comedies Lopez vs Lopez, Young Rock, The Goldbergs and Ghosts. The network has got viewers covered for everything Hollywood with the long-running news show - Entertainment Tonight, and true crime aficionados can follow real-life cases with Fear Thy Neighbor, Fear Thy Roommate, Killer Couples and Murder for Hire.
