Mumbai: Celebrating the indomitable spirit of women, OLX, a leading online marketplace, launched a thought-provoking campaign aimed at redefining gender roles.
Titled "Products aur Profession ka koi gender nahi hota hai," the campaign takes a bold stance against entrenched stereotypes by questioning conventional perceptions of women's roles in society
In a series of captivating reels shared on Instagram, OLX confronts viewers with a simple yet powerful message: gender should never dictate one's identity as a driver, biker, or fitness enthusiast.
The concept has been conceptualised by Social Panga, OLX’s creative and digital marketing agency partner.
Reflecting on the campaign, OLX chief business officer Siddharth Agrawal said, "Diversity, Equity and Inclusion have always been at the heart of OLX's ethos. We've fostered a culture that not only embraces individuality but also leverages diverse perspectives to drive innovation. This campaign is a testament to our commitment to challenging societal norms and promoting inclusivity. Social Panga helped us seamlessly execute this campaign and build a strong narrative to deliver this message.”
Social Panga co-founder Himanshu Arora said, “We are delighted to be part of a campaign we truly believe in. We are grateful to OLX for giving us this opportunity and to our team, who did a fantastic job. We at Social Panga firmly believe in the power of women, and it is no surprise that the campaign has received a great response across our audiences.”
Through this groundbreaking collaboration, OLX aspires to spark meaningful conversations and inspire positive societal change, one reel at a time.
