Mumbai: One Source has announced its partnership with Titan Capital-backed Boba Bhai, a key player in India's bubble tea market. The strategic partnership will span digital & social media marketing, influencer marketing, corporate communication, and creative duties for Boba Bhai.

The mandate will be overseen from One Source’s Delhi office.

Boba Bhai operates across seven cities in India, with over 32 outlets and processing more than 60,000 orders per month. They aim to expand into several more tier one and two cities within the next six months, followed by rapid expansion into tier two and three cities. One Source will lead digital strategies for Boba Bhai, focusing on customer-centered creative storytelling and highlighting Boba Bhai’s commitment to transforming the bubble tea and Korean cuisine market in India.

Speaking of the partnership, Boba Bhai founder Dhruv Kohli stated, “At Boba Bhai, our focus has always been on delivering exceptional customer experiences. We are a young and passionate brand, and plan to disrupt the bubble tea market in India. Think Bubble Tea 2.0. One Source brings that same passion and enthusiasm to their work. Their vision for Boba Bhai is what we really appreciated and the company’s understanding of building our brand across digital & corporate communication platforms tipped the decision in their favour.”

One Source co-founder and co-chief executive officer Srishty Chawla added, "At One Source, our primary focus is on growing our clients' businesses with measurable business impact. With a strong focus on consumer insights-driven strategies to drive meaningful campaigns, we aim to leverage our expertise across PESO platforms to augment brand visibility, recall, and love among consumers. The Bubble Tea category in India is growing at a rapid clip, and Boba Bhai is championing the journey. We are excited to continue our results-driven approach for the brand and are deeply honoured by their trust in us.”