Mumbai: Saridon, a brand in the headache pain market, is expanding into the body pain category with the launch of ‘Saridon Head and Body’. This move demonstrates the brand’s commitment to providing pain relief solutions that address the needs of consumers seeking effective relief for both headaches and body pain, reinforcing its reputation as a trusted leader in pain management.
In today’s fast-paced world, there is growing demand for innovative solutions to address unmet needs. Research indicates that in India, 40 per cent of people suffer from body pain, making the launch of Saridon Head and Body timely.
Adding excitement to the launch is Saridon’s collaboration with music producer Mayur Jumani, who has revamped Saridon’s classic jingle to the catchy ‘Sirf Ek Saridon, Aur Har Dard Se Araam’. His engaging music aims to make the message of relief accessible and entertaining while promoting the new focus on body pain relief.
Insights from the Saridon headache report by Hansa Research show that one in four people hide their headaches, with 93 per cent experiencing increased pain due to stress. Additionally, one in three individuals report heightened stress post-pandemic, highlighting the relevance of Saridon Head and Body. Data indicates low-income consumers suffer more from fever (58 per cent) and body pain (48 per cent) than headaches (43 per cent) and often rely on OTC remedies. Analysis by Metrixlab shows that after headaches, the most severe pains are joint, neck, and period pain, underscoring the need for relief from both headaches and body pain.
Bayer’s consumer health division - marketing and digital head for India, Ritu Mittal stated, "We are excited to announce the launch of ‘Saridon Head and Body’ in collaboration with the very talented Mayur Jumani. His creative expertise and engagement with the audience perfectly aligns with our commitment of making innovative health solutions more accessible. In today’s fast-paced world, where individuals face increasing stress and demanding schedules, Saridon head and body addresses the growing need for effective and comprehensive pain relief. Music, just like Saridon Head and Body, can offer relief and comfort, enhancing overall well-being in a complementary way. This partnership highlights our dedication to advancing pain relief solutions and engaging with today’s consumers. Strategically, it allows us to use music’s emotional impact to amplify our brand message and reinforce Saridon's role as a trusted solution for comprehensive pain relief."
Jumani said, “Collaborating with Saridon for the launch of ‘Saridon Head and Body’ is a remarkable opportunity. As a music composer, I am dedicated to creating content that not only entertains but also adds value to people’s lives. Music has the power to heal and uplift, just as Saridon provides effective relief from pain. Revamping the classic jingle to ‘Sirf Ek Saridon, Aur Har Dard Se Araam’ represents a perfect fusion of music and wellness, and this partnership beautifully combines both elements to communicate a message of holistic pain relief.”
Mayur’s campaign achieved significant reach on social media, engaging over two million users and generating more than 38,000 interactions, enhancing the product's visibility.
