Mumbai: She is a likeable communications person, though she can be tough with journos who cross the line. And she is extremely possessive about the  brands she represents. The very jolly Richa Anand, with 17 years of communications experience under her belt, has been elevated to the position of corporate communications lead for the entertainment businesses across multiple platforms of the newly merged entity of Reliance Viacom18  Disney - JioStar. 

Anand’s expertise in strategic communications is set to strengthen JioStar’s presence and engagement across diverse entertainment channels.

Her new role highlights JioStar’s commitment to amplifying its brand narrative and building strong media relations, reinforcing its standing as a leader in entertainment. 

Anand’s leadership is expected to enhance JioStar’s communication efforts, ensuring cohesive messaging and greater audience connection.

Her linkedin post announcing her promotions garnered scores of congratulatory message from corporate leaders as well as others from her domain.