MUMBAI: Vikas Khanna has been appointed as cluster head for emerging markets at JioStar, bringing over 25 years of experience in media and entertainment. Known for driving business growth and scaling revenue above Rs 250 crore, Khanna has excelled in profit center-management, public policy advocacy, and sales across print, radio, television, and live events.
Previously, Khanna led critical clusters at Viacom18, including Colors Marathi and Colors Gujarati, achieving significant revenue growth. He was in the driver’s seat doing sales for the kids’ cluster for five years, first only for the north and  east, and then on a national level.  His assignment with Viacom18 kept him occupied for 17 years in all. His strategic focus on analytics, collaboration, and team leadership has consistently delivered strong results. 

Khanna’s expertise also includes launching branded content solutions, fostering government partnerships, and spearheading innovative revenue streams in the media industry. A graduate of Delhi University, with further qualifications from the Indian School of Business and Bhartiya Vidya Bhawan,  he has now moved to Mumbai from Gurugram.