MUMBAI: Fortune Foods, the edible oil and food brand of AWL Agri Business Ltd, has partnered with Blinkit, the quick commerce platform, to release a heartwarming advertising film celebrating the spirit of Ramadan and Eid. The campaign emphasises the ease of purchasing Fortune products via Blinkit, ensuring a seamless shopping experience during the festive season.
Set in Hyderabad, the film portrays the joy of Eid celebrations and the importance of sharing food. Ibrahim visits Taufiq Chacha, renowned for his biryani, only to find his memory failing. Taufiq Chacha has forgotten to prepare his signature dish. Ibrahim swiftly orders Fortune Biryani Special Basmati rice through Blinkit and begins cooking. As the family gathers, Taufiq Chacha recalls the essence of Eid biryani sharing it before partaking. Ibrahim and the family promptly order disposable containers from Blinkit, pack the biryani, and prepare to distribute it among friends and family. The campaign concludes with Blinkit’s message Iss Eid, khushiyaan baante! (This Eid, share happiness!).
AWL Agri Business Ltd head & media and digital marketing Jignesh Shah commented, “Our collaboration with Blinkit shows our commitment to providing consumers with easy access to Fortune’s premium range of products. This film not only reflects the superior quality of our offerings, but also showcases how technology is reshaping grocery shopping, making it faster and more reliable. It perfectly captures the role food plays in uniting people during festive occasions. Biryani, so intrinsic to Eid celebrations, takes center stage, highlighting the spirit of sharing that defines the festival.”
Customers can now receive Fortune products via instant delivery, ensuring they can enjoy their favourite meals without delay. Orders can be placed effortlessly through the Blinkit app.
The advertising film is now available across digital and social media platforms, with plans for further expansion across other mediums. Fortune Foods and Blinkit invite consumers to experience the convenience of rapid, reliable grocery shopping.
