MUMBAI: As if the extensive publicity of Ragini MMS in film land was not enough, here comes another exciting news. Siddharth Jain, co-producer of the film, has decided to take Ragini MMS to the just started Cannes Film Festival.

Though the sensuous paranormal film will not be part of the official screenings, Jain, the CEO of iRock Media, will explore opportunities of selling the film at the Marché du Film (film market) of the Festival de Cannes. He hopes to sell the film in foreign markets like Korea where horror films are liked immensely.

Jain’s idea to promote and market the film at the Cannes fest is in line with the strategy of co-producers, ALT Entertainment, Balaji Telefilms and iRock.

The Cannes film market, considered to be the biggest event in the international film industry, helps filmmakers, exhibitors and distributors meet, discover, trade, negotiate, buy and sell films.