DD gets Rs 710 mn for new content

NEW DELHI: Prasar Bharati has decided that Rs 710 million will be spent for creating quality content for the public broadcaster during the current year 2011-12.

This is out of Rs 1.42 billion allocated early this year by the Empowered Finance Committee (EFC) of the Information and Broadcasting Ministry. A sum of Rs 500 million had been earmarked for 2010-11 and the balance Rs 210 million will be spent in 2012-13.

However, apart from the national channel of Doordarshan, only three regional language channels - DD Urdu, DD Kashir, and DD North East - are permitted to commission programmes. All other channels have to produce in-house programmes or get sponsored content.

The largest slice of the amount - around Rs 800 million (around 57 per cent) - is going to DD Urdu where commissioning of fresh programmes is continuing. DD India and DD Bharati will get Rs 140 million each, while Rs 160 million will go to other regional language satellite channels. DD News will get Rs 100 million and DD Archives will get just Rs 90 million.

This will help Prasar Bharati produce over 15,000 episodes of new programming and earn DD a minimum of Rs 400 million.

Meanwhile, the Government has again denied that there is any proposal to hand over the DD Direct Plus services to the private sector, while noting that the capacity is being increased from 97 to 150 channels by the end of next year.