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NEW DELHI: DD Urdu spent Rs 208 million of the Rs 210 million allocated to it in 2012-13 by the Prasar Bharati compared to just Rs 100 million spent by the channel out of the Rs 74 million allocated in 2008-09.
Similarly, DD Kashir spent Rs 116.5 million out of the Rs 116.7 million allocated to it in 2012-13 as compared to Rs 56.9 million spent out of the 87.4 million given to it in 2008-09.
Prasar Bharati has also informed that separate allocation of funds continues to be made to Doordarshan from the revenue plan under the scheme software acquisition/production of Doordarshan.
There is no plan to discontinue this practice, Prasar Bharati sources said.
The amounts allocated in previous years with the amount spent, as far as DD Urdu is concerned, were
Allocation
|
Expenditure
|
|
2009-10
|
405 million
|
18.1 million
|
2010-11
|
530 million
|
20.9 million
|
2011-12
|
51.9 million
|
25 million
|
The amounts allocated to DD Kashir and the expenditure was
|
Allocation
|
Expenditure
|
2009-10
|
145 miilion
|
121.5 million
|
2010-11
|
270 million
|
268.4 million
|
2011-12
|
481.6 million
|
481.5 million
|
NEW DELHI: Based on inputs from viewers and the audience research surveys conducted by it, Doordarshan has revamped the prime time programming on its main channels: DD National, DD Urdu, DD Bharati and DD News.
Doordarshan Director-General Tripurari Sharan told indiantelevision.com that five new series had commenced from today on the DD National channel.
Sharan said that the inputs received from various sources relating to the 8 pm to 10 pm slot had been collated before revamping the channels.
While the revamping of DD Bharati had taken place from Republic Day with the introduction of some new programmes and changing the time slots of some of the others, DD National and DD Urdu had been revamped from this week.
DD News will also shortly see a change in news presentation, with new presenters and a lighter format. Sharan said discussions and news will be presented in one-hour format for Hindi and English news. Attempts had also been made to make use of appropriate technology to upgrade the standard of presentation.
Additional Director General Ashok Jailkhani said that the attempt in DD Urdu had been to understand the psyche of the viewers before deciding the programmes. He said that around 50 proposals had been cleared for new serials on DD Urdu following a decision by the Prasar Bharati Board, and were in various stages of production.
ADG Raj Shekhar Vyas who looks after DD National said the attempt had been to consolidate the prime time slot with quality programming. Doordarshan is also reviving some of its popular shows like ?Ek Tha Rusty?, and ?Byomkesh Bakshi?.
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