Indian Television Dot Com

Nimbus inks distribution deals with global broadcasters for Asia Cup

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Submitted by ITV Production on Mar 15

indiantelevision.com Team

News Headline

MUMBAI: Nimbus Sport, the media rights holder of Asia Cup, has signed international distribution deals with broadcasters in key cricket markets for the tournament.

Neo Cricket is televising the event in the Indian Sub Continent, US, Canada, UAE, Singapore, North Africa, Philippines and Hong Kong. Zee will air the event in the UK and Europe while Willow TV has done a deal for US and Canada.

Pan-African sportscaster Super Sport is airing the event in South Africa. In Pakistan and Bangladesh, the event is being telecast on PTC and BTV respectively while Carlton has bagged the rights for Sri Lanka. Setanta Australia has got the rights for that market.

On the advertising front, Standard Chartered, Jaypee Cements, Daikin, Indian Oil and Bangladesh Tourism have signed up as the five Official Partners. This is in addition to Micromax which renewed its title sponsorship of the tournament.

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