MUMBAI: Viacom18 Motion Pictures and Vishesh Films’ Blood Money, has collected Rs 56.8 million in its first weekend, according to its co-producer and distributor Viacom18 Motion Pictures.
The film garnered another Rs 10.1 million on Monday. Co-produced along with Vishesh Films, Blood Money has also garnered Rs 4.5 million overseas, Viacom18 said.
Said Mahesh Bhatt, "Viacom 18 Motion Pictures understood the content well and marketed it equally interestingly and effectively , from the music launch at the yacht, to focused promotions of the movie in B -towns and smaller markets."